Results

Lovely Bride: Chicago

Scope: Business Turnaround | Consulting Support

Business Turnaround:
Brought on in early 2024 to stabilize revenue and act as a change agent, I implemented a performance management system, introduced structured sales coaching, and rebuilt operational workflows to restore momentum and accountability.

Results:

  • Sales Turnaround: When I stepped in at the start of 2024, the store had finished 2023 at $971 K in annual revenue. Within two years, it’s on pace to reach ~$1.8 M in 2025, an 85 % increase, driven by new systems, structured coaching, and a rebuilt sales culture.

  • 2024 Revenue Growth: Increased revenue $500K YoY to $1.48 M in 2024 - a record for the location (44% YoY growth).

  • 2025 Revenue Growth: By October 2025, sales have reached $1.46 M and are tracking toward ~$1.8 M for the year (≈ 28 % YoY growth), firmly securing Chicago’s position as the #2 store in the network.

  • Historic Performance: Since January 2024, Chicago has achieved the eleven highest-grossing months in its nine-year history, culminating in a record $224.9 K in September 2025.

  • Closing Ratios: Closing ratios jumped from under 10% to 30%+, with top stylists consistently exceeding 60% month-over-month.

  • Performance Culture: At the start of 2024, the sales team viewed their goals as unattainable. By year’s end, they were not only meeting but consistently exceeding targets every month, establishing a new performance baseline for the future.

  • Operational Systems: Formalized operating procedures and workflow documentation to ensure manager continuity and reduce owner dependence.

  • Risk Management: Introduced customer-service protocols as a risk management function. By implementing a these protocols, we reduced refunds and quality-control issues while improving client experience.

  • Sustained Stability: Streamlined processes reduced chaos, improved team cohesion, and created a self-sustaining rhythm of accountability and growth.

Consulting Support:
Provided ongoing guidance and leadership coaching to management, aligning sales targets, operations, and team culture. This long-term partnership strengthened internal confidence, reinforced systems, and positioned the business for scalable, sustainable growth.

Lovely Bride: Bay Area

Scope: Business Turnaround | Exit Readiness

Business Turnaround:
When a sudden rent spike and manager departure disrupted operations in mid-2024, I led the strategic relocation from San Francisco to Los Gatos: closing one store, moving inventory, and reopening in a stronger market with a fully hired and trained team. I implemented structured sales coaching, documented SOPs, and onboarding systems to ensure the new location could operate smoothly and independently under fresh leadership.

Exit Readiness:
In parallel, I worked with the owner to prepare the business for transition—sourcing and preparing the eventual buyer, building the valuation framework, and partnering on deal negotiations.

Results:

  • Sale Outcome: Completed in 2025 at approximately 2.8× EBITDA, with margins exceeding industry benchmarks.

  • Operational Continuity: Seamless relocation and hand-off ensured uninterrupted revenue and client experience.

  • Scalable Systems: Training and SOPs enabled the new manager to sustain performance without owner oversight.